You can connect the Help Center theme to the Google suite of apps like Analytics, Tag Manager, and Search Console or to Cloudflare Web Analytics to help you better understand your users' help journeys and improve your content over time.

Google Apps

If you are using Google Tag Manager, it's usually redundant to use the Analytics and Search Console, as those can be included in the Tag Manager code. Learn more here.

Google Analytics

Specify your Analytics ID to embed your Google Analytics tracking code on every page of your site.

When using Google Analytics tracking in your site and to respect your users' privacy, we always anonymize the IP of your visitors directly in our code.

Make sure you provide a Google Analytics Tracking ID in the format UA-XXXXXX-X. A measurement ID in the format G-XXXXXXX will not work. Learn more about the differences.

Example: UA-123456-2

Google Search Console

Specify your Search Console Verification to receive search engine data about your site within your Search Console account.

Example: SDFGsFGDFGssdFVSDf_scvSWsfdg3543rt4G

Google Tag Manager

Specify your Tag Manager ID to embed your Google Tag Manager tracking code on every page of your help center.

Example: GTM-123456-7

To respect your users' privacy, we recommend to enable the IP anonymization feature inside Google Tag Manager’s configuration.

Cloudflare Web Analytics

Get your the Cloudflare Web Analytics Token from the Cloudflare Dashboard.

Navigate to Web AnalyticsAdd a site or Manage site and copy the token out of the provided JS Snippet.

Example JS snippet:

<!-- Cloudflare Web Analytics --><script defer src='' data-cf-beacon='{"token": "ff580005f1923cbd8fa0280754777"}'></script><!-- End Cloudflare Web Analytics -->

Example token:


To get your JS snippet, you first have to Add a site for your Scroll Viewport help center in the Cloudflare dashboard. Configure the site as “not proxied through Cloudflare".

Learn more on how to Enable Cloudflare Web Analytics.